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Our Philosophy

Weight wellness works when you love what you're eating.
For over five decades, we've made eating well a way of life that lets you enjoy every bite.
Satisfying choices

Satisfying Choices

We built Atkins on the joy of food. Indulge in a wide variety of delicious options that support you in losing weight and feeling great.
Scientific Expertise

Decades of scientific expertise

Over 50 years ago, cardiologist Dr. Robert Atkins created the original, popular low-carb approach (also know as "keto"). We continue his effective approach today, guiding you to eat well - not less. Finding the right balance of protein, fiber, and carbs that works for you will help you burn fat, star energized and achieve real results.

Nutritious food that's delicious

Craveable textures and rich flavors make eating well a habit you'll look forward to.
Bars & Snacks

Bars & Snacks

Snack bars, high protein bars and wafer crisps.
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Shakes

More than a dozen delicious flavors.
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Treats

Treats

Yummy treats to satisfy cravings.
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EVERYWHERE YOU ARE

Atkins is easy to enjoy—and easy to find. Explore the stores that stock your favorite Atkins products.