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Reaching your Goals is Delicious

Choose from three satisfying, science-backed plans that deliver important nutrients and superb flavor.

Get expert guidance

Access educational content, delicious recipes and more.

Let science work for you

Eat foods that help transform your metabolism.

Feel energized

Help your body stay powered by burning fat for energy.
Atkins 100 Media

Atkins 100™

100g net carbs / day
How the plan works:
You’ll get the guidance needed to maintain weight or achieve steady weight loss. No foods are off limits, but we’ll help you focus on foundational vegetables and how to spread your net carbs throughout the day.

Best for people who:
  • Want to maintain weight or achieve steady weight loss
  • Want the most flexibility in food choices
  • Are vegetarian or vegan
  • Are pregnant or nursing
atkins 40 media desktop

Atkins 40®

40g net carbs / day
How the plan works: To help you achieve faster weight loss compared to Atkins 100, this plan provides a little more structure to make ketogenic eating easy. You’ll focus on vegetables as well as low glycemic fruits and get the rest of your net carbs from a variety of foods, including nuts & dairy.

Best for people who:
  • Have less than 40 pounds to lose
  • Are vegetarian or vegan
  • Need structure but also want some flexibility with food choices
ATKINS 20 Media

Atkins 20®

20g net carbs / day
How the plan works: The original Atkins approach. You’ll have a complete framework that targets more fast-paced weight loss compared to our other plans, including plenty of non-starchy vegetables, and a specifically tailored food list designed to help your body burn fat for energy instead of storing it.

Best for people who:
  • Want to lose 40+ pounds
  • Have prediabetes or type 2 diabetes
  • Want to transform their metabolism to burn fat and stay fueled

Success Stories

“Atkins has made me stop trying short term diets and this is just a new lifestyle of eating healthy.”

Tom S.

“Atkins has transformed my life in many ways; not only has it transformed my body, it has given me the energy to be more active.”

Rocio G.

“People often ask me, ‘How did you lose the weight?’ and I proudly say ‘Atkins!’’

Micheal F.

”The meal bars or snack bars are so helpful when cravings kick in! Also, as a busy mom... I thrive on things I can grab quickly. I love the flavors!”

Grace P.